On the first day they bring a wild goat that they’ve just caught in the mountains into town. They parade around with the goat, crown him ‘King Puck’ and put him up on top of the tower for all the town to admire.
They take him down from time to time too but on the last day, when I was there and had the Perfect view, they take him down for the last time, the young girl previously named ‘Queen Puck’ removes his crown, and they cart him off to be released back into the wild where they got him.